Literacy ~ Persuasive advertisements

Persuasive advertisements

PRIOR KNOWLEDGE AND TUNING IN

Students were asked to bring cut-outs of their favourite advertisements to the class. Using K-W-L chart, teacher filled in all the information students knew about what makes a good and an appealing ad in ‘K’ column (what I KNOW).

Students watched a ppt – Key features of adverts. Students were then divided into groups and did an activity describing features of their advertisements by placing the cut-outs of ads on the table. Each table then gave a brief presentation.

FINDING OUT

Students were shown videos of a good ad (Cadbury’s Gorilla) and a bad ad (Evian Roller babies) without informing the students which ad was good or bad. Using the ‘Brainstorming key’, they discussed to find out which one is the best ad and using ‘Disadvantages Key’ which one is not. 

Using K-W-L chart, teacher filled in the questions of students the information they would like to know about what could make a good and an appealing ad in ‘W’ column (what I WOULD like to know).

The word meaning ~ PERSUASIVE

Students found out the meaning of word “Persuasive”, by brainstorming.

This is what students themselves came up with the meaning of “Persuasive” –

Persuasive means to convince, to influence, to make you do it, to tempt you, to motivate etc.

They then watched a power point presentation on ‘Persuasive Advertisement writing’.

They came to know the key features that makes an appealing ad which they noted down in their notebooks.